Emma Kalfus

FENN

What is your earliest memory of caring for your skin?

My mum tried to get me started with a regime early, but I was hopeless. I think I started dabbling when I was 14/15 - I got hooked on a Dove Tinted Moisturiser in Honey which embarrassingly I still wear to this day.

What activity do you do which makes you feel most like yourself?

Anything in or on the water. I think one day I would like to live on a boat.

What is the most beautiful word or sound in the world?

Calm water lapping up against a boat or jetty

What is one of the best or most worthwhile investments you’ve ever made?

I just bought my first home. Hoping it’s going to be my best financial investment, but only time will tell.

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OCEAN energy

If you could have a gigantic billboard anywhere with anything on it, what would it say and why?

BREATHE

Whom do you secretly admire?

So many people, but definitely my mum.

In the last five years, what new belief, behaviour or habit has most improved your life?

Skincare, in particular oils and serums. I only started getting into it in my mid twenties, and have been hooked ever since.

What are bad recommendations you hear in your profession or area of expertise?

I think overconsumption is what plays on my mind most, and what doesn’t get talked about often enough.

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EK

What time of the day do you feel the most energetic and what do you usually do in those moments?

First thing in the morning. I like to soft sand jog and/or swim.

When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do?

I’m still trying to work this out. Generally I try and do some form of exercise or plunge in to the ocean to wash it all away.

Your favourite FENN products?

I use so many of your products but particularly love the orris Le Botaniste face soap, The EL Skin Reset and the EL 72 Hour Cream.